Brand Positioning & Personal Branding

Uncovering your brand story to share your unique value

Tell us if this sounds just like you …

✦ You’re ready to grow your career

✦ You want to be change ready for uncertainty

✦ You’re considering a career or industry pivot

✦ You want to stand out in the job market

✦ You’re ready to strike out on your own

✦ You’re ready to level up your business

✦ You’re ready for a brand refresh

What exactly is a personal brand?

A personal brand encompasses the ways your physical and digital presence conveys your unique story, shaping how your value is perceived by others.

Shape your brand to …

✦ Find clarity in your story, services, and offerings

✦ Differentiate yourself from others in your field

✦ Attract new career and client opportunities

✦ Communicate and celebrate your value

✦ Build credibility and trust

✦ Increase your confidence and readiness

There are 4 core components to shaping your personal brand — strategy, story, aesthetic, presence.

Story

Create a compelling narrative that conveys your unique talents and values to build relationships

  • Brand Statement or Elevator Pitch

  • Professional Summary or Bio

  • Career Journey

  • Brand Copy & Key Messages

  • Content Pillars, Strategy & Planning

  • Testimonials, Reputation, & Social Proof

Aesthetic

Design cohesive visuals that showcase your personal style in an authentic and cohesive way

  • Brand Colors

  • Font(s)

  • Logo(s)

  • Imagery & Iconography

  • Fashion & Styling

  • Photography

  • Office Design Inspiration

Strategy

Define your vision, goals, and the journey you want others to go on interacting with your brand

  • Personal Discovery & Insights

  • Vision, Mission, & Goals

  • Values and Emotions

  • Target Audience

  • Offerings, Skills, Services or Products

  • Brand Identity, Personality & Voice

  • Unique Value Proposition

  • Business Planning

Presence

Tailor your brand for channels where you can be discovered by potential employers or clients

  • ATS Resume & LinkedIn

  • Visual 1-Pager or Resume

  • Website, Social Media, & Content

  • Pitch Deck(s) or Career Story Deck

  • Zoom or Google Meet Backgrounds

  • Mindset & Executive Presence

  • Thought Leadership

  • Relationships & Connections

Fun Fact:

The absence of a clear, cohesive, compelling brand is still—a brand. It may just be one that’s perceived as incomplete, inconsistent, or disorganized. Shaping your personal brand manages perceptions for decisions that matter—like winning your next promotion, job, or client.

Personal Branding With Statement Co.

Story Refresh

Ensure your value resonates in a clear, concise, and compelling way on your resume and LinkedIn

  • Current Resume & LinkedIn Audit

  • Questionnaire & Talent Market Research

  • ATS Resume and LinkedIn Copy

  • 50-Min Next Step Coaching Session

Brand Workshop

Shape your unique story and aesthetic to confidently differentiate your skills or services

  • Questionnaire & Customization

  • 6-8 Hour Workshop

  • Brand Guidelines & Recommendations

  • 50-Min Next Step Coaching Session

Presence Evolution

Share your story on channels that can be discovered by value-aligned employers or clients

  • Current Digital Presence Audit

  • 3 Brand Template Designs

  • 3-Page Website Build

  • 50-Min Next Step Coaching Session

Success Coaching

Gain ongoing support to navigate interviews, new roles, client meetings, and negotiations.

  • Coaching Topics & Plan

  • Six-twelve 50-Min 1:1 Sessions

  • Session Recaps & Worksheets

Case Studies

Featured
Unlocking Audience & Brand Clarity to Scale
Finance
Unlocking Audience & Brand Clarity to Scale
Finance

After a major career shift, a financial coach found clarity and confidence in her target audience and brand message to reach her business goals.

Read More →
Finance
Designing a Personal Brand for a Career Shift From Psychology to Consulting
Health & Wellness
Designing a Personal Brand for a Career Shift From Psychology to Consulting
Health & Wellness

Through 1:1 collaboration sessions, we crafted a compelling personal brand, redesigned key assets, and positioned a psychologist for a career in consulting with individuals and corporate clients.

Read More →
Health & Wellness
Refreshing a Physician’s Website to Attract New Clients With an Authentic Brand Experience
Health & Wellness
Refreshing a Physician’s Website to Attract New Clients With an Authentic Brand Experience
Health & Wellness

Through a series of workshops, we created a brand ethos, personality, aesthetic, and story that we built into a website that became an extension of the in-office client experience.

Read More →
Health & Wellness

  • "If you’re ready for the next step in your career, whether starting your own business or seeking a thought partner for a new endeavor, Sarah [founder of Statement Co.] is your go-to! She helped me streamline my brand positioning, creating a compelling elevator pitch, and pushed me to think outside the box when thinking about my offering. Sarah is extremely knowledgeable and eager to tailor her expertise to fit her clients needs. Plus, she’s friendly, easy to collaborate with, and brings great energy to every conversation!”

    Creative Director

  • "Sarah [founder of Statement Co.] is a really cool thinker, and has one of my favorite minds of all time. She is classically brilliant, deeply creative with an impeccable eye for style, expansively visionary, and downright practical - turning ideas into reality effortlessly. She gets what I am yearning for in my complex challenges, and is able to understand my objective quickly. I've known Sarah for 15 years, and time and time again she is the person I trust most with my most dear and personal projects. I am always blown away with how she's able to bring clarity and cohesion to my whimsical ideas. She's never afraid of iteration and feedback which makes the process fun, honest, and effective. Sarah is the type of collaborator you are going to want to build all your big dreams with. I refer her to my best clients because she is patient, understanding and always gets the job done well. I can't say enough wonderful things about Sarah. She is the secret sauce."

    Fulfillment Coach

  • "Sarah [founder of Statement Co.] refined my resume in a way that changed my life. She created a safe space for me to talk through my life and career transitions, dreams, and insecurities. She helped me fully see my own talents and accomplishments in a way that allowed me to speak with confidence to future employers about the value I can bring. With her input I landed a high-profile role at a luxury brand in New York City earning more than ever before.”

    Guest Relations Manager

  • "As a result of the personal branding workshop, I feel as though I have a clearer path forward with greater confidence around how to speak to my value. I also feel sharper about my ideal client and audience, which previously was challenging to narrow down and define. The whole workshop felt very purposeful while remaining flexible and adaptable to my needs."

    Financial Coach

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