Brand Positioning
Crafting a compelling story that resonates for business growth
Tell us if this resonates …
✦ Your business is ready to scale and expand its market reach
✦ You need to adapt to evolving market trends and consumer demands
✦ You're exploring new product lines or entering new markets
✦ You need to stand out from the competition and capture market share
✦ You're launching a new brand or business venture
✦ You're ready to elevate your brand positioning and increase market value
✦ Your brand needs a refreshed identity to resonate with new consumers
What exactly is brand positioning?
Brand positioning defines how your company and its offerings are perceived in the market. It’s about crafting a unique and compelling identity that differentiates you from competitors, clarifies your value proposition, resonates with your target audience, builds brand loyalty, and drives business growth.
Shape your brand to …
✦ Clarify your brand story, offerings, and value proposition
✦ Establish a unique brand identity in the market
✦ Attract and convert ideal customers
✦ Communicate your brand's value effectively
✦ Build brand authority and trust with your audience
✦ Increase brand awareness and market recognition
There are 4 core components to shaping your personal brand — strategy, story, aesthetic, presence.
Story
Craft a compelling brand narrative that authentically communicates your company’s value in ways that resonate to forge lasting connections
Brand Positioning Statement
Brand Messaging Framework
Brand Storytelling
Brand Guidelines
Content Strategy & Planning
Customer Testimonials & Case Studies
Public Relations & Media Outreach
Aesthetic
Develop a cohesive visual identity that reflects your brand’s personality with a consistent look and feel across all brand touch points
Brand Colors
Typography or Fonts
Logo Design
Imagery, Graphics & Iconography
Brand Photography
Brand Style Guide
Website Design & User Experience (UX)
Marketing Collateral
Strategy
Define your brand vision, objectives, and desired customer journey to create a strategic roadmap that guides brand interactions
Brand Vision, Mission & Objectives
Brand Values & Positioning
Target Audience Analysis
Competitive Analysis
Brand Messaging & Voice
Value Proposition & Development
Brand Experience Design
Brand Measurement & KPIs
Presence
Establish a strong online and offline presence across relevant channels to reach your target audience and build meaningful connections
Website & Digital Platforms
Content Marketing
Search Engine Optimization (SEO)
Email Marketing
Public Relations & Media Outreach
Networking & Events
Customer Relationship Management
Retail Spaces
Fun Fact:
Even without a defined strategy, your business projects a brand image. However, an undefined brand can be perceived as inconsistent, unprofessional, or unreliable. A strategically crafted brand builds trust, attracts customers, and drives business growth. It shapes how your audience perceives your company and influences their decisions to engage with your products or services.
Brand Positioning With Statement Co.
Story Refresh
Revitalize your brand messaging and digital presence to effectively communicate value
Brand Audit
Competitive Analysis
Customer Insights
Messaging & Content Refresh
Brand Style Guide Update
Brand Workshop
Develop a unique brand story and visual identity that effectively differentiates and resonates
Discovery & Strategy Session
Brand Storytelling Workshop
Visual Identity Development
Brand Guidelines & Implementation
Ongoing Brand Support
Presence Evolution
Expand your brand’s reach and engage your target audience online and offline
Presence Audit & Strategy
Website Design & Development
Content Creation & Optimization
Social Media Strategy & Implementation
Ongoing Advisory & Coaching
Success Coaching
Gain ongoing support to navigate key business challenges and achieve sustainable growth
Needs Assessment & Goal Setting
Strategic Brand Consultation
Action Planning & Implementation
Performance Monitoring & Optimization
Ongoing Advisory & Coaching
Case Studies
