Designing a Personal Brand for a Career Shift to Consulting

A highly respected clinical psychologist in Portland, OR, made the strategic decision to radically reinvent his career, shifting his deep expertise to focus entirely on high-impact organizational change consulting and executive coaching.

The Opportunity

Our core objective was to seamlessly bridge his profound clinical skills—understanding human behavior, motivation, and complex group dynamics—into a cohesive, compelling narrative that would strategically position him for lucrative engagements with senior-level individuals and major corporate clients.

What We Delivered

Through a series of intensive, high-value joint co-creation sessions, we achieved the following:

• Defined a Core Consulting Identity: We collaboratively defined a powerful personal brand statement, clarified his core service offerings, and developed supportive, high-impact key messaging.

• Established a Visual Brand Aesthetic: We precisely defined the colors, imagery, aesthetic, and emotional tone that would anchor his premium personal consulting brand.

• Designed a Client Pitch Deck: We developed a professional, flexible consulting pitch deck engineered to be easily updated and leveraged for prospective corporate clients.

• Designed an Executive One-Pager: We created a polished, highly focused personal one-pager optimized for submission in competitive corporate consulting opportunities.

• Wrote Executive-Level Professional Copy: We crafted persuasive, targeted copy for an updated executive resume and streamlined LinkedIn profile, highlighting his consulting pivot.

• Launched a Branded Website: We leveraged all updated storytelling assets to successfully overhaul and launch his professional personal consulting website.

What Made a Statement

Our comprehensive efforts culminated in a sophisticated, refined consulting story that seamlessly and powerfully integrated his background in clinical psychology with the rigorous demands of organizational effectiveness and executive performance. This strategic transformation immediately paved the way for him to excel in high-profile roles at renowned brands across Portland, OR, solidifying his position as a highly trusted, sought-after consultant in the field of organizational change and executive development.