Executive Storytelling
Crafting presentations to communicate, persuade, and decide
Executive stories help …
✦ Communicate visions and strategies
✦ Bring teams on a transformation journey
✦ Increase understanding of new concepts
✦ Sell in new ideas
✦ Align on decisions
✦ Build partnership and growth
What exactly is an executive storytelling?
An executive storytelling or presentations convey ideas visually and verbally to facilitate awareness, understanding, adoption, or decisions to transform and grow a business.
We craft stories to …
✦ Design business strategies
✦ Kick off new initiatives
✦ Build business cases for funding
✦ Pitch partners on collaboration
✦ Win new business
✦ Celebrate team wins
There are 4 key components to how we build executive stories and presentations.
Purpose
Getting clear on who we are speaking to, why, and what we want to achieve in the conversation
Define the audience and tone
Articulate the why and value
Clarify the outcome and goal
Data
Gathering the compelling ideas, metrics, and inputs that will shape a compelling story
Interview leaders
Review materials and reports
Facilitate a workshop
Narrative
Shaping a story arc that engages, persuades, and facilitates our purpose to land results
Gather datapoints and insights
Organize a business case
Build a story arc
Aesthetic
Helping convey ideas and datapoints with visuals, graphics, and pictures in a brand-right way
Define brand colors and imagery
Create slide masters and templates
Develop compelling layouts
Our Approach:
We bring 15+ years of consulting experience crafting stories for executives to convey big strategies, launch new initiatives, facilitate behavior change, and win new work. Organizing ideas into compelling, visual narratives with speed and ease is our secret sauce to getting anything done in business.
Storytelling With Statement Co.
Polish
Get a quick polish of your existing story or presentation to improve the narrative and aesthetic so that it resonates for your purpose.
Coaching
Get a quick review of your story or presentation to gain recommendations for what will improve the narrative, aesthetic, and overall story.
Craft
Gain hands-on support defining the purpose, data, narrative, and aesthetic of your story from start to finish before a big share out moment.
Case Studies
We designed an executive story to pitch a large-scale winery on a partnership to expand visibility, reach, and access to wild-caught salmon among wine club members.