We blend diverse skills to shape transformation and growth stories — every step of the way.
Our statement—making sense of growth begins with story.
We can drive business value, transformation, and growth when we tap into strategic storytelling—a creative, empathetic, deeply human unlock—for practical outcomes.
Ways We Co.nsult
Business Advisory
We meet with clients 1:1 on an hourly basis to provide business coaching with a therapeutic approach.
Project Delivery
We roll up our sleeves to tackle specific challenges and outcomes through project-based consulting.
Dedicated Roles
We fill leadership and team gaps with dedicated or fractional roles intended to provide long-term coverage.
Strategy & Operations
Taking leaders on a journey from where we are today to where we need to be to realize business value—such as new goals, offerings, innovations, operations, team structures, mindsets, cultures, processes, and technologies
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We believe the best strategies tell a human-centered story of where we are today to where we want to be with the support of research, data-driven insights, market rends, and iterative tactics. At Statement Co. we want to help you craft strategies that translate into actions to help you see results — be it reimagining your digital footprint, preparing for growth, unlocking business at a new scale, shifting mindsets and culture, defining new operating models, optimizing processes, standing up centers of excellence, or innovating new solutions to challenges.
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Big, bold vision definition
Strategic planning and roadmaps
OKRs and KPIs
Data and analytics capability and culture assessment
Go to market strategies
Mindset and culture strategies
Digital, service, or product growth strategies
Business case development or cost-benefit analysis
Operating models
Innovation lab, PMO, and COE definition
Business plans
Value stream mapping
Process assessment and optimization
Executive presentations and stories
Templates and tools for business case development, program reporting, etc.
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A sportswear retailer in Portland, OR brought in a new Chief Digital Information Officer (CDIO) aiming to rapidly modernize its technology organization.
The opportunity
The leaders and organization needed a shared vision, goals, and roadmap that unified them through the challenges of technology modernization.
How we helped
Aiming to create a sense of shared ownership, we carefully planned a series of sessions to create measurable goals and actionable steps:
Facilitated a workshop to define a big, bold vision
Interviewed each senior leader to understand challenges and opportunities
Facilitated a workshop to define objectives and key results (OKRs)
Collaborated with senior leaders to define actions over the next 12 months with define key performance indicators (KPIs) to indicate we were on the right path
Developed executive presentations and communications to ensure that supporting teams understood the vision, OKRs, roadmap, and how they play a key role in enabling the company’s success
What made a statement
Through co-creation sessions, we developed a unified leadership team perspective to steer the organization into the future with clarity, confidence, and alignment. This team was set up with the conditions for success to navigate into the inherent turbulence of technology modernizations.
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“Sarah [founder of Statement Co.] brings a thoughtful, strategic mindset to the work that she produces and engenders a great deal of trust with those around her. She is effective at capturing and distilling business goals, breaking down work for creative and dev teams to execute on, and driving work to completion.”
— VP of Strategy
“I had the opportunity to work alongside Sarah [founder of Statement Co.] for several years in the technology space in retail. I found Sarah to be sharp, quick to understand business environments, and an excellent communicator. Her ability to dissect a problem and articulate a thoughtful, intentional solution has always impressed me.”
— VP of Data
“It's rare that you come across standout talent like Sarah [founder of Statement Co.]; she truly is a creative sense maker. I've had the pleasure of working with Sarah for 2+ years on several cross-functional strategic initiatives. Her ability to juggle/drive multiple projects has been nothing short of impressive. Sarah is a strong partner, facilitator, communicator and storyteller. She specializes in strategy and solving problems. Sarah is a true visionary and her ability to bring clarity to the complex is a skill she has mastered.”
— Senior Director of Operations
Design & Experience
Leveraging design thinking to empathize with stakeholders, define problems, identify solutions, test usability, and iterate based on data to drive meaningful impact for products, services, experiences, or spaces
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At Statement Co., we believe that impactful design is born from a harmonious blend of art and science. We leverage empathy and emotional intelligence to understand the human experience, while harnessing data-driven insights to inform our creative process. By considering the tactile and sensory elements of interaction, we ensure that our designs resonate on a deeper level. We prioritize a seamless and intuitive user experience, crafting a narrative that guides and engages users throughout their journey. Through this holistic approach, we create meaningful and resonant solutions that foster genuine connections between people and the experiences we design.
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User research and insights
Stakeholder interviews, survey, and focus groups
Human-centered design and design thinking workshops
Ideation and brainstorming sessions
Customer and user journey mapping
Value stream mapping
Design and customer experience (CX) strategy
Service and experience designs
Workplace experience design
Interior and space design
Prototype development and testing
User research and usability testing
Information architecture
Training and coaching
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A marketing team at a sportswear retailer was experiencing product loss, launch leaks, surplus spending, space shortages, and waste when managing pre-launch products for photoshoots, internal product review meetings, and events.
The opportunity
We saw an opportunity to optimize processes, storage, security, scalability, and sustainability practices with a defined marketing product management center of excellence (COE).
How we helped
Aiming to uncover meaningful ways to improve marketing product management and rally a team around solutions, we:
Interviewed individuals playing the role of product manager to understand their responsibilities and pain points
Defined a COE model with job descriptions and leveling to centralize and up level the role of product management in operations
Toured current product storage locations to understand space constraints, security practices, and access controls
Toured best-in-class product management solutions such as ecommerce warehouses, retail stores, and .com photo labs to define the process, space, and technology requirements for an onsite marketing product library
Facilitated workshops to identify the top challenges product operations talent faced when managing product
Mapped current and future state processes from product request to product fulfillment and liquidation
Defined solutions to reduce overspend on product, product loss, or waste with tools that would allow for greater alignment, visibility, and organization of a product library
Identified sustainable solutions to liquidate product such as employee sample sales, recycling into shopping bags, and shredding for alternative uses such as rubber running tracks
Designed a recommendation report and booklet to build a business case for a product management COE across executive leaders
What made a statement
Bringing forth our services in strategy, operations, and change management, we identified a significant amount of cost and space savings that could self fund a COE that in turn recognized and elevated the roles of the operations people managing the marketing product management processes. It was a win for leaders and teams.
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“I’ve had the privilege of working closely with Sarah [founder of Statement Co.] for the past year. She’s been an important partner on many of my large projects. She’s brought high-level strategic thinking alongside effective, tactical delivery to everything we’ve worked on. Sarah’s expertise lies in communications, but she also has strong skills in strategy development, systems thinking, user experience, and project management. She also has a great eye for design. She’s super organized, and doesn’t miss a detail. I’ve been really impressed with her ability to own a project, bring the right players together, and efficiently execute a complicated list of responsibilities.”
— Director of Experience Design
Brand & Communications
Communicating a brand story through the articulation of an identity, architecture, positioning, aesthetic, and messaging across digital and physical experiences to boost awareness, understanding, and adoption of new ideas, products, or programs
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At Statement Co., we believe that the best stories use all the senses to captivate target audiences, bringing colors, typography, iconography, photography, logos, products, and experiences into one, cohesive statement.
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Brand research and insights
Market research, surveys, and analysis
Marketing channel review and audit (e.g., website, social media)
Company and employee research, surveys, and analysis
Human-centered design and design thinking workshops
Key audiences and personas
Brand strategy, identity, and architecture
Brand statement
Brand guides and guidelines
Creative direction for photography and videography
Content strategy, planning, and creation
Brand storytelling, copywriting, and editing
Communication design
Communications guides
Executive presentations and templates
Presentation design and production
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A naturopathic physician’s office was looking for a refreshed brand aesthetic to attract more clients and grow their practice.
The opportunity
There was an opportunity to develop a written and visual brand story that could inform their website, marketing, and office space.
How we helped
Partnering closely with the lead physicians to create a brand authentic to their current service offering, style, and experience, we:
Conducted workshops to define a brand ethos, personality, and voice
Designed a brand guide with colors, fonts, and imagery
Provided creative direction for photography and iconography
Incorporated an existing logo into the brand materials
Defined the client journey across physical and digital channels
Wrote the marketing and website copy for brand and products
Built a website reflective of the client experience and brand aesthetic
Developed templates and guides for social media
Created print marketing materials for clients
What made a statement
The medical office consistently received feedback that the website was beautiful, clear, and representative of their brand. They felt that they had one of the best websites in the medical field.
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“Always thinking outside the box, and never afraid of challenging the status quo, Sarah [founder of Statement Co.] is a voracious investigator that finds new ways to approach and solve problems. She can listen to ideas while collaborating with others and synthesize them into a concise and compelling story. She is a talented strategic thinker and designer, which aids in clearly communicating new ideas and vision. She leads with poise and is always at ease when facilitating larger group sessions.”
— Director of Marketing
“One of Sarah’s [founder of Statement Co.] greatest strengths is proactively transforming creative ideas into practical reality by looking at existing situations in novel ways, and coming up with fresh, innovative solutions. She consistently delivers quality, all while managing multiple projects. I am continually impressed with her ability to deftly navigate and build consensus across a highly matrixed and fast-paced environment. If you are looking for a communications professional who continually delivers results, goes above and beyond in providing exceptional service and support, and shows genuine integrity and respect – Sarah is the answer.”
— Senior Director of Business Transformation
Organization & Capability
Helping organizations develop internal capabilities needed to achieve strategic objectives, thrive in a competitive environment, and remain resilient through constant change
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We believe the best change management solutions tell a clear story that starts with why and influences adoption with co-creation and shared ownership. At Statement Co. we want to help you move through change with minimal business disruption or resistance — be it standing up a new center of excellence (COE) or innovation lab, shifting cultural mindsets, introducing a new technology, reorganizing teams, or up skilling your talent.
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Stakeholder interviews, surveys, and focus groups
Organizational assessment
Team building and collaboration workshops
Capability and competency mapping
Role descriptions
Mindset and culture transformation strategies
Workplace belonging strategies
Engagement plans
Skill building roadmaps
Onboarding and off boarding solutions
Leadership development and coaching
Executive presentations and stories
Templates and tools
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A data and analytics (D&A) team at a sportswear retailer in Portland, OR reorganized to merge multiple data teams into a center of excellence (COE) with disparate processes and role definitions.
The opportunity
Our aim was to facilitate adoption of the organizational change by bringing teams together to define a new organizational operating model to better serve the business.
How we helped
Aiming to help the team feel more like one team, we facilitated a series of sessions that enabled the group to define the future and solve operational challenges together:
Conducted leadership teaming sessions to define a big, bold vision
Defined the COE model with a centralized team in technology with embedded data product owners in each business unit across product, supply chain, marketing, and HR
Hosted a series of workshops to value stream map business services and define organizational capabilities such as data product management, data science, data engineering, and data visualization
Defined supporting competencies, role descriptions, and skill levels to grow each data capability
Developed an intake process for primary business requests and identified enabling tools in partnership with business counterparts
Adopted Agile ways of working and up skilled teams on PI and sprint planning, outcome-based stories, and squad-based delivery
Developed an executive, “all hands” presentation to roll out the updated operating model to teams
What made a statement
This newly merged team walked away with clarity around the value they bring to the business with improved ways to partner effectively to intake and serve needs quickly with the right talent in place.
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“Sarah is remarkable, a content and storytelling powerhouse who punches far above her weight. She is an amazing resource who we've partnered with on a variety of Digital Transformation, Marketing, and Enterprise Analytics initiatives. My personal experience is that 10 hours of her time is more valuable than 40 hours of anyone else's. I look forward to every opportunity to work with Sarah.”
— Head of Data & Analytics
Change Management & Learning
Bolstering change adoption of new technologies, processes, ways of working, behaviors, and mindsets to empower high-performing teams to achieve business goals
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We believe the best change management solutions tell a clear story that starts with why and influences adoption with co-creation and shared ownership. At Statement Co. we want to help you move through change with minimal business disruption or resistance — be it standing up a new center of excellence (COE) or innovation lab, shifting cultural mindsets, introducing a new technology, reorganizing teams, or up skilling your talent.
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Stakeholder mapping and analysis
Impact assessments
Change readiness assessments
Persona definition
Team building workshops
Change strategies and plans
Engagement and event plans
Change communications content and stories
Executive change coaching
Executive presentations and stories
Training and learning development plans
Metrics and measurement
Post-implementation support
Templates and tools
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A technology team at a sportswear retailer in Portland, OR aimed to launch a multi-million dollar, multi-year initiative to replace its production support ticket management solution to boost its response time to priority issues.
The opportunity
Executives needed to gain rapid, widespread adoption and engagement of the new tools, processes, and roles required to roll out the new technology.
How we helped
Leveraging the inspiring narrative of sport in a way that aligned with the corporate brand, we:
Designed a brand architecture and strategy including positioning, goals, and sport metaphors
Developed brand guidelines including a logo, colorways, fonts, iconography, photo visuals, and mood boards
Wrote copy for a messaging architecture including an initiative name, taglines, and key messages
Designed and filmed video storyboards with branded intros and outros, scripts, and music
Developed a website to host program information, materials, events, videos, and updates
Created digital and print materials to generate awareness and understanding of the program such as posters, one-pagers, and swag
Designed executive presentations to communicate the value of the initiative and generate awareness, understanding, and change adoption
Wrote copy for newsletters to communicate program updates
Planned and managed corporate event logistics
How we made a statement
The recognizable branding, simple messages, and cohesive storytelling became one of the most well known initiatives at the company, enabling a successful roll out and adoption.
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“Sarah [founder of Statement Co.] stepped in at a time of tremendous change and evolution for our team and was an invaluable steady and strategic hand. I immediately trusted Sarah's thoughtful point of view and was most appreciative of her ability to thread complex topics, requests, ideas into a cohesive plan of action to move the team forward. On the personal side, she's loyal, honest and a steady, calm presence in stressful situations. You know that Sarah has your back and will always be transparent in the way things need to progress. She's exemplifies the term value add.”
— Senior Director of Marketing
“Sarah [founder of Statement Co.] is one of my favorite people I had the pleasure of working with. Sarah is extraordinarily creative and consumer focused. Sarah excels at storytelling in a way that is unmatched. The quality of Sarah’s work is outstanding and she has a unique way of anticipating stakeholder needs to deliver the best possible outcome(s). Sarah is (and will always be) one of my very favorite teammates!”
— VP of Technology
Business Development & Consulting
Leveraging business development and consulting skills to define problems, identify solutions, influence outcomes, and drive results to facilitate effective paths forward with leaders and teams
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At Statement Co. we want to help individuals and teams unlock their consulting potential by learning the core skills and tools to tell a story, win new business, solve customer challenges, and create meaningful solutions — be it the desire to hone your skills in your current role, a dream to start a consultancy, or the need to up skill talent in your agency or firm. We believe consulting is a mindset that doesn’t require years of experience to begin applying to the work you’re already doing.
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Workshop facilitation
Problem and opportunity definition
Sales enablement
Personal branding and digital presence
Proposal presentation design
Negotiations
Resume writing and design
Executive presentation
Leadership and influence coaching
Storytelling and sales training
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A a clinical psychologist in Portland, OR was interested in reinventing his career to be focused on organizational change consulting and executive coaching.
The opportunity
Our aim was to bridge his current skills into a cohesive story that would position him for consulting with individuals and corporate clients.
How we helped
Through a series of joint co-creation sessions, we:
Defined a personal brand statement, core service offerings, and supportive key messaging
Defined the colors, imagery, aesthetic, and feeling of a personal consulting brand
Designed a consulting pitch deck that could be updated and leveraged for prospective clients
Designed a personal one-pager for corporate consulting opportunities
Wrote copy for an updated resume and LinkedIn profile
Leveraged updated storytelling assets to update a personal consulting website
What made a statement
With a sharper individual consulting story that built upon his time as a clinical psychologist, his career launched into organizational effectiveness roles at some of the biggest brands in Portland, OR.
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“I can confidently say Sarah [founder of Statement Co.] goes above and beyond with her consultative approach in building business cases, creative engagements, and strategic positioning of opportunities. Our customers throughly enjoyed working with her as she ensured top quality results both internally and externally. I wouldn’t hesitate to put Sarah in front of customers or executives. She would be an asset to any company lucky enough to have her.”
— Sales Executive
“Sarah [founder of Statement Co.] was an outstanding consultant who succeeded in every task that was asked of her. She is results driven and worked well with everyone on the team.”
— Director of Business Development
We often deliver strategic growth services.
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Workshop Facilitation
Creating the conditions for successful collaboration and business goal achievement through structured and interactive activities
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Brand Positioning
Crafting a compelling brand identity and experience that attracts your ideal customers and drives business success
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Executive Storytelling
Conveying ideas visually and verbally to facilitate awareness, understanding, adoption, or decisions to scale an objective
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Transformation Activation
Bringing a blend of strategy, operations, program and change management to lead teams to new horizons
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Personal Branding
Designing your physical and digital presence to convey your unique story and value to win the next role, client, or customer
