Designing Storytelling Tools to Convey Technology Ideas
Technology executives at a lifestyle retail brand wanted to mature storytelling capabilities within their organization to boost business awareness, understanding, and engagement in technology product delivery. There was a desire to create greater consistency when communicating with executive leaders to ensure information was clear, concise, and on brand.
The opportunity
There was an opportunity to design a standard storytelling templates rooted in the brand imagery, typography, and colors that enabled teams to put their ideas into a frame that was easily digested and well received. Ahead of investing in robust training solutions, we wanted to give teams practical tools they could leverage right away to improve how their ideas were conveyed to stakeholders.
How we helped
To create a standard set of storytelling templates, we:
Conducted an intake of the common meeting moments that require storytelling such as quarterly business reviews, annual strategic planning, sprint reviews, and more
Reviewed existing templates and slides used to convey ideas for key moments with different audiences
Developed a presentation style guide based on the brand guidelines
Organized more than 3k brand images into 400 selects
Designed 40+ master slides to convey ideas based on best practices
Created 5 template variations within the overall brand to allow for variety of imagery throughout seasons, brands, and functions
Crafted a set of user instructions with do’s and don’ts of storytelling to ensure that the templates were fully self serve
Drafted messaging to roll out the templates across the function for widespread access and use
Provided recommendations for ongoing refreshes, strategic meeting templates, and storytelling capability training
What made a statement
Leaders felt excited to leverage the new presentation design and storytelling templates to better convey their ideas throughout the organization. The updated designs created renewed excitement and connection to the brand. There was refreshed energy to create content that forwarded momentum with stakeholders on key projects.
