Refreshing a Physician’s Website to Attract New Clients With an Authentic Brand Experience

Health & Wellness
Written By Sarah Cargill

A naturopathic physician’s office was looking for a refreshed brand aesthetic to attract more clients and grow their practice.

The opportunity

There was an opportunity to develop a written and visual brand story that could inform their website, marketing, and office space.

How we helped

Partnering closely with the lead physicians to create a brand authentic to their current service offering, style, and experience, we:

  • Conducted workshops to define a brand ethos, personality, and voice

  • Designed a brand guide with colors, fonts, and imagery

  • Provided creative direction for photography and iconography

  • Incorporated an existing logo into the brand materials

  • Defined the client journey across physical and digital channels

  • Wrote the marketing and website copy for brand and products

  • Built a website reflective of the client experience and brand aesthetic

  • Developed templates and guides for social media

  • Created print marketing materials for clients

How we made a statement

The medical office consistently received feedback that the website was beautiful, clear, and representative of their brand. They felt that they had one of the best websites in the medical field.

Sarah Cargill
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