Designing a Personal Brand for a Career Shift From Psychology to Consulting

Health & Wellness
Written By Sarah Cargill

A a clinical psychologist in Portland, OR was interested in reinventing his career to be focused on organizational change consulting and executive coaching.

The opportunity

Our aim was to bridge his current skills into a cohesive story that would position him for consulting with individuals and corporate clients.

How we helped

Through a series of joint co-creation sessions, we:

  • Defined a personal brand statement, core service offerings, and supportive key messaging

  • Defined the colors, imagery, aesthetic, and feeling of a personal consulting brand

  • Designed a consulting pitch deck that could be updated and leveraged for prospective clients

  • Designed a personal one-pager for corporate consulting opportunities

  • Wrote copy for an updated resume and LinkedIn profile

  • Leveraged updated storytelling assets to update a personal consulting website

How we made a statement

Our efforts resulted in a refined consulting story that seamlessly integrated his background in clinical psychology with the demands of organizational effectiveness. This transformation paved the way for him to excel in roles at renowned brands across Portland, OR, solidifying his position as a trusted consultant in the field of organizational change.

Sarah Cargill

Sarah Cargill is a management consultant with 15+ years of experience in leading business transformations —designing strategies, empowering high-performing teams, driving change adoption, and creating brand communications.

http://sarahcargill.com/
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