Growing B2B Partnerships To Pair Salmon & Wine

A community supported fisher (CSF) company delivering boat-to-table, wild-caught salmon from Alaska to grocery stores, online markets, and homes across the United States was looking to scale its direct-to-consumer sales through key partnerships.

The opportunity

There was an opportunity to expand a relationship with a large-scale winery to increase the visibility, reach, and access to wild-caught salmon among wine club members—a quality pairing.

How we helped

In partnership with the General Manager and Head of Operations, we:

• Facilitated a workshop to shape the brand heritage story and define the partner offer model

• Shaped a partner executive presentation story outline

• Designed an on-brand executive presentation template for future executive presentations and materials

• Built a partner program presentation that told the brand heritage story and partner benefits business case

• Designed a partner program 1-pager as a meeting leave behind or pitch email teaser

• Crafted a partner pitch email to ignite meetings and conversations

• Provided business development coaching to prepare for the partner call

• Shared recommendations for further brand, story, partner, and offering improvements for continued momentum and growth

How we made a statement

The pitch resulted in ideas and plans to further expand the partnership, bringing wild-caught salmon to club members who care about sustainable, quality food to pair with their wine.

The client shared, “As a Portland-based craft seafood business we turned to Statement Co. for a refreshed go-to-market strategy to extend our DTC partner programs. We experienced some quick wins from the project and look forward to more wonderful results working with Sarah and the Statement Co team!”